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18 Types of Content That Affiliate Marketers Can Use (With Examples) - Outbrain

Outbrain ·Aug 5, 2026 12:00am

Affiliate Marketers Discover a Wealth of Content Options

Outbrain has released a comprehensive guide outlining 18 types of content that affiliate marketers can utilize to enhance their campaigns.

According to the report, affiliate marketers can leverage various content forms to connect with their target audience, increase brand awareness and drive sales.

The types of content mentioned include product roundups, how-to guides, and comparison content. Affiliate marketers can also utilize case studies, video testimonials, and user-generated content to build trust and credibility with potential customers.

Listicles, podcasts, and live streams are among the other content formats that can be used. Infographics, reviews, and behind-the-scenes content can also be employed to engage and inform.

Incorporating user reviews and ratings into the content can help increase conversions. Another option is to create and share sponsored content that resonates with the target audience.

Affiliate marketers can utilize native advertising, influencer partnerships, and content amplification to reach a broader audience.

Ultimately, the content strategy chosen will depend on the specific goals, target audience, and resources of the affiliate marketer.

- Using listicles and comparison content can help affiliate marketers create engaging content that attracts potential customers and encourages sharing.
- Utilizing video testimonials and user-generated content can build trust and credibility with the target audience.
- Content amplification and native advertising can help affiliate marketers reach a broader audience and increase brand awareness.

Based on public reporting from Outbrain. View the publisher’s original piece (opens in a new tab) — optional if you want the full primary source.