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Online reach through affiliate marketing: Experts share their insights at Admitad Expert India 2019 - ET BrandEquity
Admitad Expert India 2019 Explores the Future of Affiliate Marketing
The Admitad Expert India 2019 conference recently took place, where industry experts gathered to share their insights and trends in affiliate marketing. This event aimed to shed light on the current state and emerging trends of affiliate marketing in the Indian market.
According to a recent report by Admitad, the affiliate marketing landscape in India has seen significant growth in recent years. Experts at the conference pointed out that this growth can be attributed to an increasing number of advertisers and publishers adopting affiliate marketing as a major marketing strategy.
One of the key takeaways from the conference was the emphasis on the importance of technology in the affiliate marketing space. Experts highlighted the need for more sophisticated tracking and analytics tools to help advertisers and publishers optimize their campaigns and measure their ROI more effectively.
Affiliates and advertisers also discussed the impact of changes in consumer behavior on affiliate marketing strategies. As more people shift towards online shopping, the demand for high-quality content and authentic product reviews has increased, providing opportunities for affiliates to create engaging and informative content that drives conversions.
As affiliate marketing continues to grow in India, it is likely that we will see more advanced tracking and analytics tools emerge. This, in turn, will help advertisers and publishers optimize their campaigns and measure their ROI more effectively.
- The affiliate marketing landscape in India is expected to continue growing in 2020, driven by increased adoption among advertisers and publishers.
- As consumer behavior shifts towards online shopping, high-quality content and authentic product reviews become increasingly important for affiliate marketers.
- The incorporation of advanced tracking and analytics tools is crucial for optimizing affiliate marketing campaigns and measuring ROI.
Based on public reporting from ET BrandEquity. View the publisher’s original piece (opens in a new tab) — optional if you want the full primary source.