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77 Affiliate Marketing Statistics 2026 (New Trends & Facts) - DemandSage
Affiliate Marketing Trends and Statistics Take Center Stage in 2026.
Affiliate marketing continues to gain traction and evolve as a key revenue stream for businesses worldwide. DemandSage offers a comprehensive report on 82 affiliate marketing statistics for 2026, shedding light on the latest trends and facts in this industry.
According to the report, social media influencers have emerged as a significant force in affiliate marketing, with 70% of influencers now using affiliate links on their platforms (DemandSage). This trend is likely to impact marketers, who must re-strategize their influencer partnerships and content creation to keep pace.
One significant challenge facing marketers is maintaining brand integrity while partnering with affiliates, particularly when it comes to transparency and disclosure (per the Federal Trade Commission's guidelines). Marketers must find effective ways to ensure that affiliates are clearly communicating sponsored content to their audiences.
Another interesting statistic highlighted by DemandSage is the rapid growth of video content in affiliate marketing, with 87% of marketers planning to use video content in their campaigns (DemandSage). As consumers increasingly prefer video content, marketers must adapt their strategies to incorporate high-quality video into their affiliate marketing efforts.
The role of automation in affiliate marketing is also on the rise, with 71% of marketers leveraging automation tools in their campaigns (DemandSage). This trend suggests that marketers who fail to adopt automation may struggle to keep up with the competition.
DemandSage also notes that mobile devices have become the primary channel for most affiliate transactions, accounting for 62% of total affiliate sales in 2025.
- Mobile devices continue to dominate the affiliate transaction landscape, accounting for 62% of total affiliate sales in 2025.
- Influencer marketing remains a key trend in affiliate marketing, with 70% of social media influencers now using affiliate links on their platforms.
- As consumer behavior shifts towards video content, marketers must adapt their strategies to incorporate high-quality video into their affiliate marketing efforts.
Based on public reporting from DemandSage. View the publisher’s original piece (opens in a new tab) — optional if you want the full primary source.