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Catena Media launches affiliate marketing in Kentucky - egr.global
Affiliate Marketing Expands in the US with Kentucky Launch
Catena Media, a prominent player in the affiliate marketing space, has recently announced its expansion into the US market. The company has launched its affiliate marketing platform in Kentucky, marking a significant milestone in its international efforts.
This move is likely the result of growing opportunities in the US affiliate marketing landscape, which has become increasingly receptive to innovation and global partnerships. According to the US-based Interactive Advertising Bureau (IAB), digital advertising spend in the US grew by 11.5% in 2022, with affiliate marketing emerging as a key growth driver.
Catena Media's affiliate marketing platform aims to provide a streamlined solution for operators seeking to maximize their online presence in the US. By leveraging the company's extensive experience and global connections, operators can tap into a vast network of affiliates, enhance their brand visibility, and drive revenue growth.
This expansion is expected to have far-reaching implications for the affiliate marketing industry in the US. As one of the largest and most active affiliate marketing networks, Catena Media's entry into the market is likely to influence industry standards, best practices, and regulatory developments.
- Catena Media's Kentucky launch represents a significant step in the company's international expansion.
- The growth of US digital advertising spend presents opportunities for affiliate marketing innovation and partnerships.
- This move is likely to impact US affiliate marketing landscape dynamics, shaping industry standards and regulatory developments.
Based on public reporting from egr.global. View the publisher’s original piece (opens in a new tab) — optional if you want the full primary source.