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Online reach through affiliate marketing: Experts share their insights at Admitad Expert India 2019 - ET BrandEquity
Industry experts gather at Admitad Expert India 2019 to discuss the future of affiliate marketing.
Affiliate marketing continues to be a crucial component in the digital marketing landscape. During Admitad Expert India 2019, industry experts gathered to share their insights on affiliate marketing's progression, key trends, and strategies.
At the conference, speakers emphasized the significance of online reach as a key factor that affiliate marketers must consider. They also highlighted that with 70% of online content being consumed on digital devices, mobile-friendliness has become an essential aspect of affiliate marketing campaigns.
According to one of the speakers, the growth of online purchasing behavior has led to an increase in affiliate marketing adoption across various sectors. The speakers believe that affiliate marketing will continue to shape the e-commerce industry and play a vital role in the growth of digital marketing.
The experts also pointed out that with the rise of new technologies, such as Artificial Intelligence (AI) and Machine Learning (ML), affiliate marketers can optimize their campaigns and gain valuable insights into consumer behavior. However, this also raises concerns about data privacy and the need for transparency in affiliate marketing practices.
As affiliate marketing continues to evolve, industry experts are urging marketers to prioritize authenticity and credibility when working with affiliates.
- Focus on mobile-friendliness to improve online reach and campaign engagement.
- Leverage emerging technologies like AI and ML to optimize affiliate marketing campaigns.
- Prioritize authenticity and credibility when partnering with affiliates.
Based on public reporting from ET BrandEquity. View the publisher’s original piece (opens in a new tab) — optional if you want the full primary source.