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Manyavar partners with Admitad India to mark its maiden foray into affiliate marketing - ET BrandEquity

ET BrandEquity ·Aug 3, 2026 12:30am

Traditional Suits and Saree Retailer Diversifies Online Presence

Manyavar, a prominent Indian brand specializing in traditional men's and women's wear, has embarked on a new journey by partnering with Admitad India, a leading affiliate marketing platform.

To expand its online reach, Manyavar has strategically chosen to venture into the realm of affiliate marketing. This move aims to tap into a broader audience and foster a more significant online presence.

By collaborating with Admitad India, Manyavar gains access to a vast network of publishers who share content and promotions, ultimately driving traffic and sales. This partnership enables the brand to leverage a scalable marketing approach that caters to diverse demographics and preferences.

While affiliate marketing may not replace existing strategies, it adds a versatile channel for Manyavar to connect with online consumers. This integration will likely help the brand enhance its visibility and customer engagement in an increasingly online-centric market.

The collaboration with Admitad India serves as a significant step for Manyavar's digital transformation. By exploring new avenues to reach its target audience, the brand positions itself for potential future growth and expansion.

- Manyavar enters the affiliate marketing space, partnering with Admitad India to enhance its online presence.
- The move allows the brand to diversify its marketing strategies and reach a broader audience.
- Traditional retailers like Manyavar are increasingly embracing e-commerce and digital marketing techniques to stay competitive.

Based on public reporting from ET BrandEquity. View the publisher’s original piece (opens in a new tab) — optional if you want the full primary source.