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The State of Affiliate Marketing: Benchmark Report (2023) - Influencer Marketing Hub
Affiliate Marketing Landscape Shines Bright, Despite Growing Complexity
A new report from Influencer Marketing Hub has painted a picture of a vibrant and maturing affiliate marketing landscape. According to the study, the sector's average global revenue has surpassed the $12 billion mark, while the number of advertisers actively seeking out affiliate partners has grown by a staggering 35.6%.
The report analyzed data from several key affiliates, with an eye towards benchmarking performance across different regions and markets. One notable finding was a noticeable rise in average affiliate revenue per user (ARPU), which now averages around $12.50 globally. This marks a 10% increase from last year's figures, highlighting potential opportunities for growth in the industry.
Despite these encouraging signs, the study also revealed that affiliate marketing's growth has brought with it increased complexity. As competition between advertisers and affiliate marketers continues to heat up, marketers are facing a rising tide of obstacles to success.
In addition, a notable shift towards mobile and emerging platforms (like streaming services) in affiliate marketing suggests an opportunity for more targeted marketing strategies. Marketers will need to keep pace with shifting consumer behavior.
One way to meet these challenges is through diversification. The report's data indicated that top-tier affiliate marketers have successfully diversified their channel offerings and geographies to drive revenue gains.
This diversification will continue to be key for success as industry growth continues.
- The global affiliate marketing landscape has reached a milestone, with average global revenue surpassing $12 billion and the number of active advertisers growing by 35.6%.
- Key insights from the report include a notable rise in average affiliate revenue per user (ARPU), standing at $12.50, a 10% increase from last year's figures.
- A major opportunity lies in diversification, particularly in targeting emerging platform and adjusting to shifting consumer behavior on mobile.
Based on public reporting from Influencer Marketing Hub. View the publisher’s original piece (opens in a new tab) — optional if you want the full primary source.